KOKKO
2020KOKKO is a Vancouver-based fashion retailer and a sub-brand of Leisure Center, focused on younger audiences. With both physical and digital presence, KOKKO offers a curated selection of apparel, footwear, and jewelry from bold, independent designers.
Unlike its parent brand’s expansive scale and museum-like elegance, KOKKO operates on a smaller, sharper spatial and editorial footprint — designed to reflect a more youthful, directional attitude. The identity builds on this distinction while maintaining a visual affinity with Leisure Center through shared principles of restraint, clarity, and structural elegance.
The logo is created by mirroring the third “K” in the brand’s name, forming a subtle yet striking visual structure. This small but deliberate shift embodies KOKKO’s curatorial philosophy: select fewer things, but choose them well.
The extended system introduces three vivid colors — blue for apparel, orange for jewelry, and red for shoes — bringing bold energy into the identity while organizing product categories with clarity. The logo appears flexibly across these color fields, sometimes in isolation, sometimes in layered combinations, always reinforcing KOKKO’s selective, youth-oriented ethos.
Role: Art Director & Designer
Creative Director: Ting Chung